One of the bits of marketing that you find appears on some food designed to be fed to infants and toddlers, as well as the odd product for adults, is the fact that the ingredients are made in Japan. When a package says, "made with rice grown in Japan," I wonder why it even matters. I think one of the reasons is that many Japanese people don't trust the safety of food grown in other countries. In
Affichage des articles dont le libellé est advertising. Afficher tous les articles
Affichage des articles dont le libellé est advertising. Afficher tous les articles
lundi 4 avril 2011
Won't Miss #305 - mistrust of imported food
Posted on 00:15 by Unknown
One of the bits of marketing that you find appears on some food designed to be fed to infants and toddlers, as well as the odd product for adults, is the fact that the ingredients are made in Japan. When a package says, "made with rice grown in Japan," I wonder why it even matters. I think one of the reasons is that many Japanese people don't trust the safety of food grown in other countries. In
Posted in advertising, attitudes, food, food culture, Japanese culture, prejudice, won't miss
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vendredi 24 décembre 2010
Will Miss #269 - western models
Posted on 00:15 by Unknown
Mannequins that are clearly Western in appearance modeling Japanese yukata.
When I first arrived in Japan (about 20 years ago), there was something which I found peculiar, and that was the vastly disproportionate number of Western-looking models. In fact, the majority of ads (at least 80%) on trains showed people who look like they were from Europe (loads of blondes!). These days, it's not quite
When I first arrived in Japan (about 20 years ago), there was something which I found peculiar, and that was the vastly disproportionate number of Western-looking models. In fact, the majority of ads (at least 80%) on trains showed people who look like they were from Europe (loads of blondes!). These days, it's not quite
mardi 9 novembre 2010
Will Miss #252 - Japanese versions of Western icons
Posted on 00:15 by Unknown
Click to see a larger version.
Growing up in America, I grew accustomed to seeing certain figures look a certain way. Ronald McDonald, for instance, always has a similar physique regardless of the model or actor under the make-up and in the costume. Any iconic character that has been around for awhile tends to assume a particular image and it's always interesting seeing the Japanese versions of
Growing up in America, I grew accustomed to seeing certain figures look a certain way. Ronald McDonald, for instance, always has a similar physique regardless of the model or actor under the make-up and in the costume. Any iconic character that has been around for awhile tends to assume a particular image and it's always interesting seeing the Japanese versions of
Posted in advertising, icons, Japanese culture, pop culture, Western culture, will miss
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jeudi 2 septembre 2010
Will Miss #227 - free tissues
Posted on 00:15 by Unknown
If you're walking down the street in Tokyo, there's a pretty good chance someone will stick their hand out and offer you a packet of free tissues. One of the ways in which advertisers get people to actually take their ads is to place them on the back of pocket-size tissues. There are foreign folks who say they never buy their own tissues, and others who say they get so many of these free packets
dimanche 22 août 2010
Will Miss #221 - Western celebrities ads
Posted on 00:15 by Unknown
This is a face which inspires you to buy tires and to believe that you are changing the world in doing so.
Now that the internet has made it difficult for any celebrity to hide the fact that he or she has chosen a fat paycheck to shill in Japan, it's not quite so novel seeing certain ads. That being said, it's still interesting seeing them firsthand, especially when the celebrities involved are
Now that the internet has made it difficult for any celebrity to hide the fact that he or she has chosen a fat paycheck to shill in Japan, it's not quite so novel seeing certain ads. That being said, it's still interesting seeing them firsthand, especially when the celebrities involved are
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