Will Miss #269 - western models

Mannequins that are clearly Western in appearance modeling Japanese yukata.
When I first arrived in Japan (about 20 years ago), there was something which I found peculiar, and that was the vastly disproportionate number of Western-looking models. In fact, the majority of ads (at least 80%) on trains showed people who look like they were from Europe (loads of blondes!). These days, it's not quite